Regarding marketing automation or account-based marketing platform usage among organizations, our survey reveals that Salesforce Marketing Cloud dominates, with 52% of respondents utilizing it. HubSpot follows at 16%, and Oracle Eloqua captures 12%. Marketo and 6sense have lower adoption rates at 5% and 3%, respectively. 3% of participants use other marketing automation products, while 9% of respondents reported not using any marketing automation platform.
